Developing a mobile app is just a small part of the digital transformation all businesses are undergoing to keep up with the advancement of technology. With mobile app revenues predicting to reach 189 billion by the end of 2020, having a mobile app for your business is vital for its survival. No matter what industry you're in, your customers are on their phones for an average of 4 hours per day and throughout these last few years, we've witnessed an increase in online sales, especially through mobile apps!
But let me enlighten the importance even more before we get into how to develop a mobile app and why outsourcing is the most convenient option. I've stated below all you'll gain from developing a mobile app.
Benefits of a mobile app for your business:
- A new marketing tool to promote your products and exclusive offers
- A new sales tool, increase your revenue and online sales
- Better customer engagement, an improved connection between you and your customers
- Easier and better user experience for your customers
- Gain a global reach with your business
- More recognition for your brand, users will always have your product between their hands
- Leverage over competitors that aren't up-to-date with the latest statistics and technology
- Be in the loop with your customers" preferences by checking their searches, allowing them to create profiles, and tracking their purchases.
Why outsource mobile app development?
Now that we've been through all the benefits you get with a mobile app for your business, let's find out what's the best way to get it done! You can either hire in-house developers to develop an app for you within your business or you can outsource development
to either freelancers or development agencies. So, why should you outsource development? Here's 6 reasons why.
Reason #1: A wider variety ofoptions:
When you hire in-house developers, you get what you pay for. Since mobile app development
is still relatively new, finding a skilled developer can be difficult. Besides developing a mobile app is not just about the technical development, you'll need designers for the UX/UI design, testers to test the app and make sure it's good to launch for customers, and engineers. One developer isn't enough to develop a mobile app unless you plan on waiting for as long as needed and pay the charge accordingly. However, when outsourcing, you get multiple options! You can hire freelancers from platforms like upwork.com or freelancer.com or you can hire a development agency to do development which is your best option.
A good development agency doesn't necessarily mean they'll dry your funds and are too expensive as you may have heard, some agencies like Softxpert
target small business and startups with big goals!
Reason #2: A highly-skilled team with extensive experience:
In-house developers won't have the same level of experience as a full-blown agency that's developed various apps. You'll be obligated to pay them for whatever results they deliver, even if you wind up with an amateur app. Finding a great freelancer is difficult too, not unless you're willing to pay around $200 per hour. With freelancers, cheapest is never better which is usually the case with Asian freelancers so you'll have to dig up some US-based freelancers, if you can afford them.
Not all development agencies are a catch either, some are based overseas and will present you with minimal development skills. However, with an agency, you will get a fully-equipped team not just developers. So you won't need to worry about marketing, support, polishing, or anything else.
Reason #3: An agency can cost lessthan in-house developers:
Even if you do find a developer (or two) that have the required experience, they're never cheap. They may cost you just as much as finding local freelancers so you won't exactly be saving up on much. With a development agency, you don't need to head for the advertised big shots that charge plenty; you can find a local development agency that'll serve all your needs at a cost-efficient rate.
Reason #4: Better quality, betteroverall results:
You get the full package when you outsource right! Not just an app of higher quality but you can even add your branding to it, customized features, or anything else you need to have the app represent your business. The development agency will take you through the whole process, from the development phase and designing to testing, project management, and maintenance.
Using state-of-the-art facilities, development agencies are always up-to-date with the latest technologies and trends, reassuring your app are the best possible outcome.
Reason #5: Technical Support & Maintenance:
Even if you keep an in-house developer around until your app is delivered, you'll still need technical support afterward. A development agency's job doesn't just end with the launch of your app, they take it a step further and offer technical support whenever needed. So any glitches or problems will be handled immediately by professionals.
Also, your app will always be enhanced with updates making it better each time! Using the services of a professional agency guarantees your app is grade-A quality and that it stays that way.