When trying to achieve marketing goals, exhibition stands are crucial. They give you a chance to attract and speak to both customers and other organisations face to face, and allow you to really showcase your product/service to the best of your ability. However, for your exhibition stand to have the best impact it can, there are a few tricks to follow.
The first (and maybe most obvious) of these tricks is to ensure both you and your team look approachable; body language is a huge factor in the success of your exhibition stand, and if you or your team are standing there with your arms folded talking to each other, it gives off the impression that you are both unhelpful, and unprofessional. Other basic manners such as smiling when you meet visitors and being polite when talking go a long way, and can really alter a person's opinion of you and your company.
Research is vital. If you or your team do not know what you're talking about, people will be able to tell. Not only does this steer them away from your stand, but it paints a very unprofessional image of you and your company. When approached by somebody, you need to be 100% certain on what you are going to say, and you must know within yourself that you have the ability to answer any questions they might fire at you. Through conveying your knowledge of the company and answering questions confidently, visitors will leave your stand feeling satisfied and assured that they learned what they came for.
Set Out Your Stall
Another crucial factor you must consider when running an exhibition stand is the display of it all. Not only do you want to make it attractive and eye-catching so people are drawn to it; but everything on show must be relevant. According to Neil from Leeds Printing Company - "It's one thing having an amazing looking stand with loads of enticing images and bright colours, but if nothing you're showing is actually relevant or useful to the visitor, you will lose their interest very quickly." Also, you only have a limited amount of space, so when designing the layout for the stand, make sure you are including the most relevant and important information possible. This is what will attract people to your stand above all, and will make the difference between a success and a failure.
Sell Or Be Sold To
And last but definitely not least, don't waste time. Your aim is to speak to as many people as you can throughout the day; when talking to visitors make sure you are concise and to the point. Spending ages talking to somebody, who may be falling into the trap of trying to sell you something, not only wastes your time, but it is very likely that they'll lose interest too. This creates the complete opposite effect of what you are trying to achieve and therefore should be avoided whenever possible.
These are just a few tricks to help you run a successful exhibition stand and maximise the potential of your company. There's a whole load of other tips and tricks available for you to learn, but hopefully, these few are a useful point in the right direction.